The property market is a highly competitive space where cut-through brand identity is paramount to positive consumer perception. So when Buyer's Agents, Cohen Handler embarked upon a new brand identity journey they turned to Layfield.

As a well renowned agency, Cohen Handler's services span every aspect of the process – from finding the perfect property to negotiating an exceptional price for their clients.

Cohen Handler briefed Layfield to refresh their brand identity and marketing collateral so that it would capture and reflect the group's expertise and superior service.

The new Cohen Handler logotype is silver foil-blocked across all stationery and marketing collateral. The initial letters also appear as a monogram that can be used as an icon across all social media. A restrained and sophisticated colour palette is balanced by graphic illustrations by New York-based artist, James Gulliver Hancock.